Monday, March 25, 2013

New logo: Banelco

Banelco, an abbreviation of Banca Electrónica Compartida, is an ATM network in Argentina. This month it has introduced a new corporate identity and new signage. It was designed by DAS Branding & Design who were selected through a contest.

Argentinian ATMs will now be found by looking for a clear red sign with a white B on it. The three lines in the logo were inspired the previous logo.

Previous logo.

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Service logos.

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Two older logos, the first one allegedly introduced when the company started operations in 1985.

Banelco (archive)
DAS Branding & Design (archive)

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