Tuesday, March 12, 2013

New logo: DG

DG is an American company specialised in advertising distribution for television and the web. Yesterday, March 11, it launched a new corporate identity, developed by Chermayeff & Geismar.

Previously, DG's operations have had a fragmented visual identity with several different logos used by its operations. This exercise gathers them all under a common brand. The new logo is a pink spot and comes with the tagline "Spon on", cleverly celebrating "the spot as the core creative element of advertising".

Previous logo.
"We are very excited about the future of the industry and our central role in it. We have built our new identity on our history of delivering more spots than anyone, anywhere. While today’s news is about our identity, I’m even more excited by the new and innovative products we plan to build and launch for our customers in a world of multiscreen advertising over the next few months." - President and CEO Neil Nguyen in a press release

DG press release (archive)

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