Monday, March 11, 2013

New logo: Hudson's Bay

Hudson's Bay is a Canadian chain of department stores, owned by the Hudson's Bay Company which is known as the oldest company in North America, founded in 1670. Generally known as "The Bay", it was announced last week that the chain was return to using its historical name and introduced a new corporate identity that celebrates its history.

The previous "Bay" logo was created by Lippincott & Margulies in the 1960s. It featured an ornate and embraced the name that its costumers had come to use. The new corporate identity will primarily be used as a wordmark. In certain circumstances it is used with a version of the company's coat of arms, redrawn by artist Mark Summers.

The company also has activities in Quebec, where it is now called "La Baie d'Hudson", using a separate logo.

Previous logo.

"The company's first major logo rebrand since 1965, Hudson's Bay is returning to its classic full name with a striking word mark that will be visible on all marketing and media materials, online and in-store displays, plus an additional full-dress version used exclusively for packaging and select materials. A marriage between yesterday's history and tomorrow's vision, the full-dress logo celebrates Hudson's Bay's heritage with the coat of arms, beautifully redrawn by Canadian Mark Summers, and a sleek design developed by Lipman.

"We're very proud to say that Hudson's Bay is continuing to advance in 2013, not only with our new business ventures, but with our updated look," says Tony Smith, Creative Director, HBC. "We've taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson's Bay Company. It's a throwback to our remarkable history and an image for the direction we're heading in."
" - Press release

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Logo history.

Press release (archive)

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