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SABC2 is one of three TV channel broadcast nationally by the South African Broadcasting Corporation, the state broadcaster in South Africa. A family-oriented mix of entertainment and current affairs makes it the leading television network in the country. Last week, on March 1, it launched a new look with a refreshed logo and new slogan. It was developed with South African ad agency Masters & Savant Worldwide.
Rather than having specified identity colours, SABC2 is now using four bright primary colours - red, green, blue and yellow - as a way to express the diversity of the programming and the nation. It also gets a new tagline, "You belong", instead of "Feel at home".
The image above comes from the blog TV with Thinus, where's you'll find more information on the rebrand.
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"“The new identity is very clean, simple, modern and stands out amongst all the channel clutter. It’s bold and fresh – everything the channel is,” says Zandile Nkonyeni, Publicity Manager for SABC 2.
Developed just over a year ago by the channel and branding agency Masters & Savant Worldwide agency, the team was keen to ensure that they showcased best new practice in broadcast design and at the same time being mindful of its positioning as a public broadcaster." - An article on the SABC2 website
An interview on SABC2's morning show about the new look:
SABC2 (archive)
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