Friday, March 15, 2013

New logo: SBAB

SBAB is a Swedish state-owned mortgage institute and bank, founded in 1985 to finance government home mortgages. At the beginning of this week, on March 12, it unveiled a new corporate identity. It drops the word "bank" from its name and replaces it with an exclamation mark. The exclamation mark and the orange colour should reflect the bank's position as a challenger on the market.

Previous logo.

The previous visual identity was created by Silver in Stockholm and introduced a couple of years ago. At the time, the company had recently launched its banking activities and needed to raise awareness of that fact. At the moment there doesn't seem to be any design credit given for the new look.

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SBAB (archive)
Dagens Media

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