Tuesday, April 30, 2013

New logo: Procter & Gamble

The American multinational hygiene products company Procter & Gamble long held on to one of the world's oldest logos still in use. Originated in the 19th century as a star painted on boxes of candles, it was eventually developed into a complicated wood print emblem of a man in the moon overlooking thirteen stars. This lasted with only minor changes until 1991, when it was finally replaced by a P&G lettermark.

Late last year, the company introduced a new look, created by Landor Associates that came with a new version of the corporate logo. Taking inspiration from company heritage, it moves the existing lettermark into a blue circle with a crescent shape. Procter & Gamble has started increasingly facing consumers as one company, and the new identity system is a part of that effort.

New logo: wÖw

Portuguese mobile telco Optimus introduced a new product last week, on April 23, that offers its costumers 4G mobile broadband for a monthly fee. This product is marketed under a new brand - wÖw (pronounced without the umlaut) - and targets those who do not wish to subscribe to cable TV or broadband.

The enlarged O should evoke a mouth opened in amazement over the product, and the two dots enhance this. Overall, the branding is quite friendly and human.

Monday, April 29, 2013

New logo: AH Basic

Albert Heijn is one of the largest supermarket chains in the Netherlands. Earlier this month it introduced a new brand for discount products, replacing the existing brand Euro Shopper. The new visual identity was developed by Brandnew Design in Amsterdam.

The new brand promises better quality than its predecessor as well as maintained low prices, stamped with a mark than you shouldn't be ashamed of taking home.

Friday, April 26, 2013

New logo: TV 2 News

TV 2 is Denmark's largest commercially funded broadcaster, owned by the state. In addition to the bulletins on its main channel it has operated a successful news channel called TV 2 News since 2006. Recently, a new look has been introduced across the news channel, its news bulletins and sports broadcasts. It was created in-house by TV 2 Design.

New logos for all brands adopt a glossy three-dimensional version of TV 2's main logo. All logos come in two variants, on with a semi-transparent rectangle in the background and one without. DIN Next Pro is the typeface used for text in graphics etc.

The logos are supported by colour-coded moving globes as a secondary element that appears in intros and graphics. The news channel globe has grey metallic look, the main news bulletin globe is a warmer red with more texture and the sports globe is blue with a subtle football pattern.

Wednesday, April 24, 2013

New logo: Sanoma

Sanoma is a leading media group in Finland where it owns several newspapers, magazines and television networks. Over time its has expanded through acquisitions and is now active in Belgium, the Netherlands, the Nordic countries and several countries in Eastern Europe. Earlier this month it launched a new corporate identity under the tagline "Get the World". The identity was developed by Danish agency E-Types.

The logo can be presented as a puzzle where the six letters that make up the name are separated from each other. It comes with a re-imaged colour palette and a custom typeface called The Message (sanoma is Finnish for message).

Tuesday, April 23, 2013

New logo: Liseberg

Liseberg is the largest amusement park in Scandinavia, located in the city of Gothenburg, Sweden. This year it celebrates it 90th anniversary, and last week saw it adopt a new visual identity, created by Happy F&B, also in Gothenburg.

Happy says the identity combines "proud heritage with a large dose of playfulness", positioning it as "a place for everyone, in all ages". The logo has been simplified and made into a rounded and versatile wordmark, said to communicate confidence and pride. The green rabbit that was present in the old logo is redesigned and retained as a separate symbol.

New logo: Wines of Hungary

Hungarian wine-making has a history that goes back millennia. The agricultural marketing division of Hungary's national tourism office unveiled a new identity to establish a single national brand for marketing Hungarian wines.

The mark comes in an English version (Wines of Hungary) and a Hungarian version (Magyar bor), with the tagline "passion inside". At the center is a symbol made up of several folk-themed icons that form a wine bottle. The typefaces used are Jenna Sue and DIN PFL.

The icons also exist as a tapestry that can be applied to various surfaces, such as the cork or the collar on the bottle neck.

Monday, April 22, 2013

New logo: Lionsgate

The independent movie studio Lionsgate Entertainment was established in 1997. Over the years it has grown quite successful, challenging the established studios with both acclaimed and lucrative films. Last week, on April 18, it unveiled a new intro.

The previous intro was quite literal, showing rotating gears that are revealed to be part of locking mechanism for a gate – with lions of it. It is replaced by a more explosive intro that moves quickly through space with the constellation Leo seen in the background. The actual logo-type doesn't seem to have been changed, but the new on screen iteration is shinier and more extruded.

Devastudios designed the new intro. They also created the old one, and several other famous movie studio logos, including Paramount Pictures' most recent incarnation.

New icon: Facebook

A number of tech sites noted last week that Facebook had introduced a slightly redesigned version of its well known icon. The light blue rectangle that hinted at a horizon is gone. The arms of the F have been slightly altered.

The icon redesign is part of a larger effort to streamline the icons used by various corporate divisions. The generic icons for entities such as "Facebook Developers" and the special pages for politics, universities and non-profits have been replaced by simple blue squares with white images on them.

So far, Facebook doesn't seem to have made any statements about the new icons, and they are probably indulging the relatively massive media attention they get for such subtle design changes. It seems the icons were uploaded around April 11-12.

Friday, April 19, 2013

New logo: Spiriant

LSG Sky Chefs is a German company owned by Deutsche Lufthansa that provides airline catering. This month it introduced a new brand for its "in-flight equipment" business that provides catering and other items needed on board, including salt packets, soap, plastic cups and those tall trolleys. These activities now stand autonomous under the brand name Spiriant, developed by Interbrand Hamburg.

The new name should be associated with "innovation, inspiration and confidence", while the icon combines an ampersand, associated with commercial partnerships, and a plus sign.

New logo: Stern

Stern is Germany's leading weekly magazine about current events, and a strong brand known around the world. The magazine was recently redesign and overhauled with a more varied layout and daringly classic typography. In was developed in cooperation with Pentagram's Luke Hayman.

As minor but crucial part of this redesign is the masthead which has a new wordmark. Created by type designer Ludwig Übele, it should look "stronger, friendlier and more modern". The star icon remains unchanged.

Wednesday, April 17, 2013

Logo round-up: March 2013

Plenty of new logos were revealed in March this year, and this logo round-up gathers well over 40 of them. If you feel there's something missing, feel free to point that out in the comments section.

New logo: Radio Kraków

I rarely feature identities for individual radio stations, they tend to be mediocre at best. But this one for Radio Kraków caught my eye. It is one one seventeen local radio stations operated by the public radio broadcaster, all of which are independently branded. Last month, it introduced a modern new visual identity, created by Studio Otwarte in Krakow.

The previous logo had been with the station with minor modifications for almost twenty years. Introduced some years after Poland had become a democracy, it felt stuck in the 90s. The new symbol is inspired by the old one, but very much simplified. A press release describes it as "more enigmatic", with more possible interpretations than its predecessor. It can be seen as a visualisation of broadcasting, but also as a pair of quotation marks.

Tuesday, April 16, 2013

New logo: Gala TV

Galavisión is one of four national television network's operated by Mexico's largest media company, Televisa. Today its programming offer includes telenovelas, news, sports, reality and entertainment. Yesterday, April 15, it changed its name to Gala TV and adopted a new logo. The logo was developed by the Mexican agency Ideograma, while the brand strategy and on-air identity was developed by Troika in Los Angeles.

This part of a network strategy to make its operations more efficient and its programming more attractive. The swirly "spiral galaxy" icon combines three elements, the letter G for the name of the network, the number 9 for the channel that the network is typically allocated and a range of colors representing both the color bar on a test card and "the dynamic and joyful spirit" of the new programming.

New logo: Nutmeg

Uk supermarket chain Morrisons has introduced a new range of children's clothing under the brand Nutmeg. The name and visual identity was developed by Wolff Olins.

The brand has been positioned as being about "real life family fashion", wiht trendy comfortable clothes adapted to everyday realities. The playful logo comes in a variety of colours and combinations.

Monday, April 15, 2013

New logo: AMC

Once called American Movie Classics, AMC is now known as the home of ground-breaking scripted dramas such as Mad Men, Breaking Bad and The Walking Dead. On March 31, for the season finale of The Walking Dead, it launched a new look. Everything was developed with broadcast branding agency Troika in Los Angeles.

At the center is the tagline and brand positioning "Something More", replacing "Story Matters Here". According to a press release, it "reflects the network’s ongoing commitment to providing a place for original stories and characters that defy expectations".

Starting off, the logo has updated and turned negative with slightly tweaked letterforms and a slated gold finish. The gold box should indicate both "premium quality and popular appeal". A challenge for Troika was to create a look with premium aesthetics that was seen as "accessible, warm, and welcoming".

New logo: Voya

The US operations of the Dutch financial group ING are about to be spun off into a separate company. As part of the that spin-off, it was announced last Thursday that ING U.S. would change its name to Voya Financial.

The name Voya was chosen through a regular naming process involving hundreds of names. It sounds a bit like the word "voyage", a the press release revealing the new name starts off by talking about how the company can help its costumers on a "voyage toward greater financial preparedness". As for the logo, its goodbye to the ING lion, but the signature orange color remains.

The new name and logo won't launch until the company has become independent, and that isn't scheduled to happen until next year. Interbrand reportedly aided in the name selection (awaiting confirmation that they were also behind the logo design).

Friday, April 12, 2013

New logo: CGN

Compagnie générale de navigation sur le lac Léman, abbreviated CGN, is a Swiss ferry company, operating several boats that traffic Lake Geneva between cities in France and Switzerland. This year its celebrates its 140th anniversary, and last month it unveiled a new corporate identity, created by Moser Design in Lausanne.

The brand portfolio has been cleaned, making the all sub-brands of CGN with a harmonious logo design. The typography is inspired by the striped shirts traditionally worn by French sailors, and extends to an entire typeface and a set of pictograms. Supporting colours were insired by the maritime signal flags, and theses flags are also used for a series of graphic patterns and images.

New logo: Videoload

Videoload is a video-on-demand portal owned by Germany's incumbent telco Deutsche Telekom. Yesterday, April 11, it launched a new look with a nice new logo. A press release says the logo "conveys an active dynamic".

Thursday, April 11, 2013

New logo: AccuWeather

AccuWeather is an American weather forecasting company, providing forecasts to media outlets around the country. This week, on April 8, it announced a new logo.

AccuWX's previous visual identity was a disorganized, with several different logos and a wordmark without much character. The new look tries to be more cohesive with a more limited range of lock-ups. It introduces a symbol in the form of the easily identifiable sun symbol used on weather maps. A "warm orange" was chosen as identity color, reflecting "warmth, friendliness, and trust".

Wednesday, April 10, 2013

New logo: Düsseldorf Airport

Düsseldorf International is Germany's third largest airport and a hub for North Rhine-Westphalia in the mid-eastern part of the country. A new corporate identity, designed by KW43 Branddesign, was unveiled yesterday April 9.

It sees the airport change its name to Düsseldorf Airport and adopting its IATA abbreviation, DUS, as its mark. The DUS lettering was chosen as it can be understood around the world and represents "closeness and internationality". KW43 says the new logo is striking, memorable and simple.

Tuesday, April 9, 2013

New look: BBC UKTV

BBC UKTV is an Australian television channel owned by the BBC, launched in 1996 to showcase British programmes to audiences in Australia and New Zealand. Last week, it launched a new look, created by Ink Project.

The channel was initially a joint-venture with several partners, but the BBC eventually became the sole owner and have since started branding it as a BBC service. This rebrand comes with a slight logo redesign that makes the BBC blocks slightly bigger. Overall, the new look embraces witty Britishness, with the iconic Union Jack pattern appearing in idents in the form of objects and pieces of clothing.

Monday, April 8, 2013

New look: SBS2

SBS2 is an Australian digital television channel from public broadcaster SBS. Initially introduced in 2009, it was relaunched on April 1 as "the new channel for emerging culture", focused on attracting younger viewers with imports from the UK and the US.

The new logo looks a bit like a quick brush stroke, and other graphics go in a similar rebellious vein with skewed motion-tracked graphics on torn pieces of paper.

Friday, April 5, 2013

New logo: League of American Bicyclists

The League of American Bicyclists is an American organisation that advocate for cycling and bicyclists, founded back in 1880 as the League of American Wheelmen. During its National Bike Summit a month ago it revealed a new corporate identity, develoepd by Language Dept in New York.

Although the bike league is a 130 year old entity, that certainly wasn't reflected in the logo. The new identity resurrects a winged wheel used by the Wheelmen back in the day, but tilts it forward to suggest motion. It should showcase the organisation's "commitment to propel the new, diverse and growing ranks of bicyclists in the United States, recognizing and representing the current and future face of the cycling movement".

New logo: Port of Amsterdam

The Port of Amsterdam is Western Europe's fourth-largest port. On April 1, it was turned into a corporation owned by the city of Amsterdam, called Havenbedrijf Amsterdam NV. At the same time it introduces a new corporate identity with a new symbol and the tagline "Port of Partnerships", reflecting the port's aspiration to grow through collaboration.

Wednesday, April 3, 2013

New logo: Marketwired

Marketwire is an American wire service that distributes press releases that also works in media monitoring and analytics. Yesterday, April 2, it announced that it would change it name to "Marketwired" to reflect its transition from a wire service to a social communications company. Analytics company Sysomos, which was acquired by Marketwire a few years ago, will be rebranded as Marketwired at the same time.

The previous logo was introduced less than a year ago, in May last year, and the rationale was essentially the same. Now, the change is described as "an evolution from wire service to wired company". The logo is somewhat inspired by its predecessor, but more complicated and three-dimensional. The initials M and W are more pronounced than before.

Tuesday, April 2, 2013

New logo: Habib's

Habib's is a Brazilian fast food restaurant specialised in Middle Eastern cuisine. This month it has introduced a new marketing campaign and an updated visual identity, created by brand consultancy Gad'Lippincott.

The aim of the new concept was to find new ways to highlight Habib's products and to surprise costumers. It introduces the tagline É muito mais, which roughly means "is much more" and can be amended with words such as "quality" or "fun". The logo has been modernised, but retains a rectangular character. The mascot used has also been made a bit gentler.

Monday, April 1, 2013

New logo: Spotify

Spotify is a music streaming service that started out in Sweden in 2008 and has since expanded to a number of other territories, mostly in Europe and the United States. Although still not making a profit, it has been quite popular in some circles where it is replacing the likes of iTunes. Last week, it launched a major new ad campaign, which also quietly introduced a new logo.

The previous logo had been with the service since it was in non-public beta and had that charming up-start feel to it with a quirky sans serif. Its icon used to be a close-up on the beams radiating from the O in the logo.

While the rest of the logo has been scrapped, the icon has been maintained and simplified. It is now a part of the logo, with the name written in Gotham.