Monday, April 1, 2013

New logo: Spotify

Spotify is a music streaming service that started out in Sweden in 2008 and has since expanded to a number of other territories, mostly in Europe and the United States. Although still not making a profit, it has been quite popular in some circles where it is replacing the likes of iTunes. Last week, it launched a major new ad campaign, which also quietly introduced a new logo.

The previous logo had been with the service since it was in non-public beta and had that charming up-start feel to it with a quirky sans serif. Its icon used to be a close-up on the beams radiating from the O in the logo.

While the rest of the logo has been scrapped, the icon has been maintained and simplified. It is now a part of the logo, with the name written in Gotham.

Previous logo.

The old Spotify icon.
Square version of the old logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

One of the new ads:

The Verge

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