Thursday, May 9, 2013

New logo: TCM Cinéma

Turner Classic Movies, commonly known as TCM, is available in most of the Western world, including France where it has brought the French classic American movies since 1999. This week it was renamed TCM Cinéma, to make it clearer to the public what the channel is about.

The on-air package and idents are adapted from a package launched on TCM in other parts of Europe in September last year, but with the logo changed, new original music and some other tweaks. The channel also has a new slogan, le meilleur du cinéma américain, meaning "the best of American cinema".

The TCM logo as it appeared in France.

The new look was unveiled on April 11 and launched on May 6.

TCM Cinema (archive)
Toutlatele 1
Toutlatele 2

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