Monday, May 27, 2013

New logo: Ville de Lille

Lille is a city in French Flanders in the northernmost part of France, bordering Belgium. The actual city has a population of 228,000 inhabitants, making it the tenth-largest city in France, but it is the centre of the fourth-largest metropolitan area in France with about a million inhabitants. Last week, the city unveiled a new logo, created by Graphèmes, which is based in Lille.

The old logo was reportedly designed in the mid-80s. The new logo was developed with plenty of community input, and employs a playful red iteration of the city name while making the fleur-de-lis symbol much smaller.

Previous logo.

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A video from a local news station with some more lock-ups and applications:

Ville de Lille (archive)

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