Wednesday, June 26, 2013

New logo: Ekstraklasa

Football is the most popular sport in Poland, and the highest division in the Polish football league is called Ekstraklasa. Last week, on June 19, the Ekstraklasa unveiled a new visual identity, created by Polish design agency BNA.

The symbol is supposed to represent the elite of Polish football in the form of patches that make up a football. The distinctive letter E in middle ensures that it gets recognised even in condensed form and when reduced to smaller sizes. Ekstraklasa is sponsored by T-Mobile and the logos come in different versions with and without the T-Mobile mark.

Previous logo.

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Image and video hosting by TinyPic


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