Tuesday, June 4, 2013

New logo: Parade

Parade is an American newsmagazine, distributed on Sundays with hundreds of newspapers across the country. This classic title, first published in 1941, introduced a new masthead in its latest issue, which it says is the first logo change in thirty years. It should reflect the "spirit and optimism" associated with the publication. The retro typeface clearly takes some inspiration from an old logo that Parade used in the 1960s.

Previous logo.

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First cover with the new logo.

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An assortment of old covers.

Parade (archive)

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