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Telecom Egypt is the incumbent telecommunications company in Egypt, established in its current form in 1998. Apparently unaware of the impending coup-d'etat, it introduced a new logo this week.
The new logo is said to reflect a "dynamic and fast-paced environment". It introduces a symbol built on the initials T and E and some sort of forward-looking symbol.
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"Throughout its 159 year history, Telecom Egypt has strived to meet the needs of its customers. Connecting Egyptians from Aswan to Alexandria and throughout generations, Telecom Egypt has developed a reputation for delivering high quality, efficient services built on its heritage and leveraging it s experienced team.
During this time, telecommunications services in Egypt have evolved significantly and they now play a critical role in supporting the ambitions of Egyptians throughout the different stages of their personal and business lives. Telecom Egypt’s new logo reflects this dynamic and fast-paced environment. It represents the multiple aspects of life, family and career, through a modern and simple new design, while maintaining the identity and authenticity of the company’s name and the colors o f the Egyptian flag.
Egypt has a long and distinguished history, a unique geographic location, strong market and vibrant and ambitious citizens. Telecom Egypt is proud to announce its new logo and stands alongside its customers as we look towards a bright future." - Press release
Telecom Egypt
Telecompaper
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