Thursday, July 4, 2013

New logo: Tigerair

Tiger Airways is a Singepore-based budget airline with flights to destinations in Asia and Australia. This week, on July 2, it shortened its name to Tigerair to reflect changes within the company. It was created by a Singaporean agency called The Little Secret Agency.

The leaping tiger from the old logo has been replaced by a friendly wordmark with rounded letterforms and a subtle orange smile.

Previous logo.

"The new face of Tigerair has a fresh and upbeat look that embodies its brand personality — warm, passionate and genuine. The leap ing tiger that used to be the main element of Tigerair’s logo has made way for a con temporary grey rounded font typography, with blushing orange accents. " - Press release

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Image posted by The Little Secret Agency.

Tiger Airways (archive)

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