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AMAG is a Swiss car dealership that is the official importer of cars from the Volkswagen group (including Audi, Skoda and Seat). This week, on September 9, they introduced a new visual identity, created by Heads Corporate Communication in Zurich.
The peculiar symbol used up until now was a heavily stylised racing car, but research had shown that most costumers were unaware of that. Heads had been working with AMAG for a few years before it was decided that the brand architecture had to be overhauled. They created a wordmark that will unite different subsidiaries, as well as a new colour palette and a custom typeface.
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Handelszeitung
The latinamerican cooking channel, elgourmet.com, had changed like three months ago its name (without its ".com"), logo and on-air look.
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TV3 Lithuania has just adopted the same logo of it's Norwegian cognate: see for yourself at tv3.lt
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