Kanal 5 is one of Denmark's most watched television channels and the flagship channel of broadcaster SBS, which is now owned by Discovery Communications. In August, the channel launched a new logo, a straight-forward numeral in a red square.
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This change brings Kanal 5 in line with its sister channels which are all using numerals in different simple holding shapes. A pink "curvilinear square" for women's channel Kanal 4, a blue square with rounded corners for men's channel 6'eren and a sphere for youth channel 7'eren.
Update September 25: The new identity was designed by Danish broadcast design agency Timeline.
"In the world of broadcasting it is a prestigious and big job to renew the entire identity of a well-established TV channel. Therefore is was an honour for Timeline be responsible for reviving and relaunching the new identity for Kanal 5 – one of the most successful broadcast channels in Denmark in resent years. Timeline developed a modern, welcoming, inspiring and entertaining identity bringing the look of the channel to the same quality as its content." - Timeline
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Funny how Kanal 5's old logo had the same idea of a trapezium like the France 2 channel logo!
ReplyDeleteAlso funny to see that Kanal 7 followed these basic tutorials for beginners we find everywhere for years on how to make a generic glossy "web 2.0" button =p
The new logo is positively Russian (makes it look vaguely like Petersburg: Channel 5).
ReplyDeleteAlso: New logo for Latvian channel LTV 1: it's crap! They just fattened it up!
Also, they FINALLY changed the Panorama intros... I just like the music.
Take a look at how LTV 1 changed throughout the years:
ReplyDeleteLTV 1 and 2/7 logos, used from 1996 to 2002:
http://www.travelradio.lv/tvdx/national_channels.htm
The LTV 1 and 7 logos from 2002 to 2006 are on the same link as well, and also at the end of this closedown video, which I assume that it was used as late as 2008:
http://www.youtube.com/watch?v=gF22R85rzks
The LTV logo at the end doubled as being LTV's corporate logo.
(At this point, LTV 2 was renamed LTV 7 for unknown reasons)
LTV 1 got a new look in 2006:
http://www.youtube.com/watch?v=f6VGuILD2Us
Here's another anthem video, from 2008 + LTV 1 alternative ident from 2008:
http://www.youtube.com/watch?v=Y0Liijzt2J8
The current look was introduced in 2011:
http://www.youtube.com/watch?v=hd3cQ3A25c8
Only to be sucked up the the new, fatter version.
Here is Panorama's intro from 2006 (I guess) to the latest 2013 rebrand:
http://www.youtube.com/watch?v=ANG1U_OktRU
Here's the current intro:
http://www.ltv.lv/lv/raksts/09.09.2013-panorama.id17704/
Morning Panorama, complete with clock 30 minutes in and some LTV 1 idents every 30 minutes:
http://www.ltv.lv/lv/raksts/10.09.2013-riita-panorama.id17721/
The channel carries on using their 2006 slogan (See more).