Friday, October 25, 2013

New logo: Goobay


Goobay is a German brand for discount electronics accessories. Earlier this spring it launched a new look, created by KW43 Branddesign in Düsseldorf.

With 8,000 products to label, KW43 developed the brand promise "simple, everything, appropriate". The two o's in the logo become a sort of character that can take on different forms. The packaging is clean and autonomous, with several simple visual cues and elements used to convey positive aspects of the product.

Previous logo.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

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