Sofinco is a French brand for consumer credit and similar services. It is owned by CA Consumer Finance, a subsidiary of the banking group Crédit Agricole. Early this month, the brand launched a new ad campaign along with an updated logo and a new slogan, "You make commitments, and so do we" (Vous vous engagez, nous aussi, in French).
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The old logo was created by Brandimage, I don't know who is behind the new one.
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