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Sweden is a country in northern Europe, known for ABBA, IKEA, meatballs and equality. This week, the country got a new official website which also displays a new visual identity. The new look was created by Stockholm-based design agency Söderhavet on the behalf of several government agencies.
The new minimalist identity is centred around the Swedish flag, which was identified as the most recognised and lasting symbol of the country. It is accompanied by a wordmark that spells out the Swedish name for Sweden, Sverige, is a custom-made typeface called Sweden Sans. When used outside Sweden, the local name for the country is shown above Sverige. The English version can be seen above.
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Söderhavet (archive)
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