Friday, January 17, 2014

Brussels Airport gets a B-heart

Brussels Airport is the airport serving Brussels, the capital of Belgium and the seat of the European Union. Yesterday, January 17, it unveiled new logo, designed with Brussels-based communications agency Megaluna.

The last logo was introduced in 2006 and reflected rationality and efficiency. The new one aims to give the airport a warmer and customer-friendly image. It features a combination of a B, for Belgium and Brussels, to form a heart or a bird taking off.

A really long logo reveal logo with shadow figures:

From a press release:
"The current visual identity, which reflects the efficient and rational character of the airport, has been replaced by an identity which clearly illustrates our new strategy and the central position our clients have in it. The new identity translates the values and the strategy of Brussels Airport in a consistent image in order to emphasise its customer-friendly and warm side.

“In 2011 we adopted a new strategy which aimed to place our customers – whether passengers or partners – at the centre of everything we do. Our objective is to make Brussels Airport, as Star Alliance hub, a customer-intimate airport which offers its customers an agreeable experience, easy access and differentiated services of a unique quality. This is why we picked up the challenge of turning around our image so people would perceive us the way we really are. From now on, our new visual identity clearly reflects the core values of the airport”, explains Arnaud Feist, CEO of Brussels Airport Company.

Brussels Airport has adopted a dynamic, modern logo which reflects its true character.

Composed of a stylised letter B for “Belgium and Brussels” which can be seen either as a bird taking off, symbolising the aviation industry and its vitality, or as a heart illustrating our passion for the quality of our customer service, the logo becomes red to reflect the human, friendly and welcoming nature of the airport as well as the characteristic Belgian hospitality.

The baseline ‘the heart of Europe’ unambiguously illustrates the unique character of Brussels Airport as airport of the capital of Europe.

The new logo will henceforth be used on all airport communication tools, in the terminal, on the website and social media as well as on the mobile app which was totally revamped and optimised.

Press release
Brand page

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