Wednesday, January 15, 2014

Carefully selected identity for tour operator Sembo

Sembo is a Scandinavian tour operator. Last month, on December 19, it launched a new visual identity.

The new logo should communicate how hotels and accommodations have been carefully selected by Sembo staff. This is emphasised by the a slogan, which translates as "Carefully selected holiday accommodations". It should also communicate Sembo core values of challenge and personality.

Previous logo.

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Press release


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