Straight-forward update for Reg.ru

Reg.ru is one of Russia's leading Internet domain name registrars. It recently unveiled a new visual identity. The hope is that this will help the company grow and build on its leading position. The the new look should communicate Reg.ru's core values: simplicity, convenience, visibility and efficiency.

Avery to replace Saul Bass logo with C&G&H redesign

Avery Dennison is an American company that specialises in adhesives for packaging and labeling. Last year they sold off its office products division Avery Office and Consumer Products to Toronto-based competitor CCL Industries. To separate itself visually from its former parent company, Avery turned to Chermayeff & Geismar & Haviv in New York to create a distinct identity.

The old symbol was one of Saul Bass' lesser known classics, created in the mid-70s as a corporate logo for what was then known as Avery International. It depicted three paperclips in a triangle, and is still used by Avery Dennison.

C&G&H's solution keeps the titled square that had enclosed the paperclip triangle in the last few years. It is hoped the new logo will be seen as "modern and forward-looking", while it retains familiarity be focusing on the name.

Swiss discount supermarket Denner launches efficient rebrand

Denner is a Swiss discount grocery chain which ranks as the third-largest grocery chain in the country with around 800 stores. It recently introduced a new visual identity, created by Wirz Corporate in Zurich.

Recent expansion had lead to a fragmented look for the chain. The new look is developed to be highly functional and flexible enough to be adaptable to different store environments. This is done by freeing the wordmark from a limiting ellipse element.

Engaged identity update for Alm Brand

Alm. Brand is one of Denmark's leading insurance companies and financial concerns. Its name is an abbreviation of Almindelige Brandforsikring, which is Danish for "General Fire Insurance", and its history goes back to 1792. This month, Alm. Brand has introduced a new visual identity, developed by Kontrapunkt in Copenhagen.

The new logo gives up the capital letters and national flag for a light-blue square in keeping with a new brand positioning that signals openness and engagement in society. The blue colour is maintainedfor legacy. The typeface is said to be based on one from the 1790s, a quiet reference to the brand's heritage.

Netshoes gets colourfully sporty

Netshoes is a Brazilian online retailer that sells sports equipment. It was started in 2000 and originally sold only shoes, as the name suggests. Now it its 14th year, it launched a new visual identity this week, created by Interbrand São Paulo.

Interbrand worked to expand on Netshoes leading role to clearly position it as a sports equipment specialist. The new positioning is described as "putting athletes first", which means it communicates with athletes at all levels. The new brand expression is far more colourful and dynamic.

TVP learns its ABC

Last week, Poland's national broadcaster launched a new children's channel called TVP ABC. It is aimed at 3-12 year olds, with special focus on those under seven, and will mainly broadcast Polish programming, including Polish animation. It launched with a graphics package from Polish studio Minds Up.

It appears Minds Up did not design the the unimaginative ad hoc channel logo. They did however create everthing else, from concept and animation to the finished graphics. In the graphics package, the first three letters are turned into characters with different personalities that are placed in different scenarios.

Logo round-up: January 2014

Although were well into February, here's the January logo round-up. Several major corporations introduced new visual identities this month, including Beiersdorf, Visa, Black & Decker and Fiat Chrysler.

Society for General Microbiology launches microbic identity

The Society for General Microbiology is a society in the United Kingdom for people and organisations that work in research and applications realted to microbiology (viruses, bacteria, fungi, algae, etcetera). Last week, it introdced a new brand identity, created by Firedog Creative in London.

The previous identity had multiple issues. It was outdated, poorly constructed and hard to use. The new brand identity is better prepred for digital environments. The icon took inspiration from the soft shape of microbes to create a soft M in different colour combinations. The name is set in the legible DIN Next Pro, which is also the new house typeface.

The World Olympians Association lights a new flame

More Olympic logo news, this time about the World Olympians Association, an organisation for Olympic athletes from around the world. It unveiled a new logo last week shortly before the opening of the Sochi games. This is done to symbolise a change of direction for the organisation.

Just like the previous logo, the new iteration features a flaming torch, but the new version is more abstract and features more modern typography.

Oslo unveils 2022 Olympics logo

While the Winter Olympics are being held in Sochi, Russia, five cities are currently working on bids to host the 2022 Winter Olympics. As is customary, each bid will have a logo, and Oslo became the first bid to unveil theirs on February 6, the day before the Sochi opening ceremony. It was developed by Snøhetta Design.

The bid logo is a playful combination of the letters and digits in "Oslo 2022". The intent was to create a logo that was "urban, close to nature, playful, responsible, ambitious and generous".

La Effe - a magazine brand on TV

La Effe is a new Italian television channel, launched in May last year by "eclectic" publishing house Feltrinelli. The television channel has a similar profile to its owner's magazines and aims to convey a different perspective to encourage personal opinion.

The channel identity was developed by Italian design collective Nerdo who seized on its relationship to magazine publishing. The colour scheme, the typefaces - Trade Gothic Bold Condensed and Utopia Regular - and the "overprint" treatment of images are very much inspired by high-end glossy magazines. This represent the channel's origins and delivers those values to the small screen.

Foxtel Movies is split into seven brands

Foxtel Movies is a suite of seven film channels from Foxtel, Australia's leading satellite broadcaster. It was formed early last year from the merger and consolidation of two existing movie channel packages. At the time, the channels were given a rather basic identities based on Foxtel's house style. Recently, they were channels were given new looks with unique individual logos for each channel. New idents were created by Ink Projekt in Sydney.

The differing logos makes it clear to the consumer that they are getting seven specialised channels that serve different niches.

Kanal 9 launches uncomplicated rebrand

Kanal 9 is a Swedish television channel, launched as an offshoot from Kanal 5, one of the country's leading commercial broadcasters. This week, on February 3, Kanal 9 was relaunched with a new logo and new graphics. It will now focus more on younger male viewers by providing what it calls "uncomplicated entertainment", which means sports, serials and motoring shows such as Top Gear.

The new logo is credited to Ohlsonsmith, the graphics package was developed by Dallas Sthlm and the music was composed by Sergeant Tom. All three are based in Stockholm, Sweden. Contrasting the irregular roundness of the logo, the graphics package is largely built on diagonal lines and squares.

Amadeus reshapes the future of travel

Amadeus IT Group is a technology company that provides transaction services for the travel industry, including many major airlines, hotels and tour operators. In late January, it launched a new brand platform built area the idea of "shaping the future of travel".

It came with a new logo which is a sans serif version of the wordmark the company has used since its founding in 1987.

New identity for Poland's Ministry of Health

In Poland, the Ministry of Health (Ministerstwo Zdrowia) is in the government ministry for health-related issues, primarily healthcare. Last month, the ministry launched a new website and adopted a new visual identity. Both were designed by Warsaw-based agency Peppermint.

The biref was to create a symbol that could work with as well as without the Polish eagle emblem. The solution was a combination of the initials MZ in blue lines that resemble a cardiogram. In addition the the logo, Peppermint also designed a suite of icons and a bunch of different applications.

Fellow Polish designers have criticised the new logo, saying that the combination of symbol, emblem and typography is mismatched.

New identity for Helsinki's Design Museum

Design Museum (Designmuseo in Finish) is an international museum of design in Helsinki. It traces its history back to the Museum of Applied Arts, founded in 1873. Last month, it launched a new visual identity, created by Bond in Helsinki.

The new identity is centred around logo-types based on modular letters.