Fresh identity for Cravendale milk

Cravendale is a British brand for fresh milk, owned by Danish dairy company Arla Foods. In late March, Cravendale introduced a new visual identity. Brand design agency Pearlfisher created everything from strategy to identity and packaging.

The new identity is intended to better communicate the emotion, freshness and quality of the product with an identity. Pearlfisher also developed the slogan "Filtered to be Marvellous", which can be seen on all packaging.

Previous logo.

The new identity coincided with a new ad campaign, featuring "Barry the biscuit boy", who disintegrates after bathing too long in a lake of Cravendale. (The ad was created by Wieden + Kennedy)