Transform Awards 2014

This blog has been tangentially involved in the Transform Awards which were held earlier this month. The Transform Awards recognise brand development work done in Europe and have done so since 2010. This year they are expanding with new award ceremonies due to be held for the MENA (Middle East and North Africa) region on June 2 and Asia-Pacific in November.

Two British rebrands were clearly the most appreciated projects, each bringing home one of the two best-in-show awards as well as several category awards. They were the ITV rebrand of last year, created in.house by ITV Creative, and The Clearing's new look-and-feel for Eurostar.

All the awards are presented below.

Content


Best use of a visual property; photography/ illustration/ digital

Gold - English National Ballet and The Beautiful Meme

Silver - ClearSky and Clock Creative
Silver - Special Olympics Great Britain and The House
Bronze - University of Birmingham and IE Design Consultancy
Highly commended - Lloyds Bank and Rufus Leonard


Best brand architecture solution

Gold - ITV

Silver - Glasgow City Marketing Bureau Bronze - GardaWorld and Bladonmore


Best use of copy style/tone of voice

Gold - Eurostar and The Clearing

Gold - Schillings and Goosebumps Brand Consultancy

Silver - Generator and Bisqit Bronze - English National Ballet and The Beautiful Meme
Bronze - Lloyds Bank and Rufus Leonard

Process


Best external stakeholder relations during a rebrand

Gold - Glasgow City Marketing Bureau
People Make Glasgow (archive)

Silver - Abu Dhabi Commercial Bank and StartJG
Bronze - Norton Radstock College and The House Highly
Commended - Tata Power DDL and Brands of Desire


Best internal communication of a rebrand

Gold - Certas Energy

Silver - Transport for London and Crown
Bronze - London Stock Exchange Group and Rufus Leonard
Highly commended - Global Blue and Goosebumps Brand Consultancy
Highly commended - GSK Consumer Healthcare and Radley Yeldar


Best implementation of a rebrand

Gold - ITV

Silver - Glasgow City Marketing Bureau
Bronze - Lloyds Bank and Rufus Leonard
Highly commended - Evelina London Children’s Hospital and Fishburn
Highly commended - WorldPay Zinc and SomeOne


Best implementation of a rebrand across multiple markets

Gold - London Stock Exchange Group and Rufus Leonard
Design Week

Bronze - Hilton Hotels & Resorts and Tag Worldwide
Bronze - Telenor Group and Pajama Ltd Highly commended- Soccerex and Designwerk

Strategy


Best creative strategy

Gold – ITV

Silver - Schillings and Goosebumps Brand Consultancy
Silver - The Donkey Sanctuary and The Allotment
Bronze - Eurostar and The Clearing
Highly commended - Shutterstock and Lippincott


Best brand evolution

Gold - Eurostar and The Clearing

Silver - Gressingham Food and Elmwood
Silver - Schillings and Goosebumps Brand Consultancy
Bronze - Equity Housing Group and Studio North
Highly commended - Access Bank and MerchantCantos
Highly commended - Telenor Group and Pajama Ltd

Type


Best corporate rebrand following a merger or acquisition

Gold - mBank and BNA
The Branding Source

Silver - Bond Dickinson and Uffindell
Bronze - Avianca and Lippincott
Highly commended - Moscow Exchange and Dragon Rouge
Highly commended - The Abraaj Group and Bladonmore



Best corporate rebrand to reflect changed mission/values/positioning

Gold - Stanley and Lippincott
The Branding Source

Gold - Unify and McMillan
Brand New

Silver - The Royal Bank of Scotland and TileyWoodman Creative
Bronze – 1st CENTRAL
Highly commended - Iberia and Interbrand


Best corporate rebrand for a spinoff/new company

Gold - Tesco Hudl and SomeOne
Creative Review
Brand New

Silver - Zoetis and Lippincott
Bronze - Allegion and Lippincott


Best brand consolidation

Gold - ITV

Silver - Crystal Ski and SomeOne
Silver - London Stock Exchange Group and Rufus Leonard
Bronze - Hira Group and Brands of Desire
Highly commended - AOG and Handsome
Highly commended - DS Smith and Unreal


Best rebrand of a digital property

Gold - Tenner for Young Enterprise and Bladonmore

Silver - Green Park and Fishburn
Bronze - .Xplored for GardaWorld and Bladonmore
Bronze- Unify and McMillan
Highly commended - Peregrine Communications

Sector


Best visual identity from a charity/NGO/non-profit

Gold - Tenner for Young Enterprise and Bladonmore

Silver - CITB and Bell Integrated
Bronze - English National Ballet and The Beautiful Meme
Bronze - WDC, Whale and Dolphin Conservation and Conran Design Group
Highly commended - Avenor College and Storience


Best visual identity from the consumer services sector

Gold - Direct and Interbrand
Brand New

Silver - The Vitamin Shoppe and Lippincott


Best visual identity from the energy sector

Gold - Energy Saving Trust and OPX
OPX (archive)

Silver - AOG and Handsome
Bronze - Atlantis and SomeOne


Best visual identity from the extraction sector

Gold - Puma Energy and MerchantCantos
MerchantCantos
Communicate

Bronze - Man Oil Group and Rare Breed


Best visual identity from the financial services sector

Gold - The Commercial Bank of Qatar and Industry
Industry (archive)

Silver - First Direct and The Allotment
Silver - WorldPay Zinc and SomeOne
Bronze - Ixaris and Pepper
Highly commended - Lloyds Bank and Rufus Leonard


Best visual identity from the healthcare sector

Gold - Evelina London Children’s Hospital and Fishburn
Fishburn (archive)

Silver - Actavis and Lippincott
Bronze - GC Aesthetics and Truth Design
Highly commended - Zoetis and Lippincott


Best visual identity from the industrial and basic material sector

Gold - Oak Tyres and Detail

Silver - Allegion and Lippincott
Bronze - DS Smith and Unreal


Best visual identity from the professional services sector

Gold - Schillings and Goosebumps Brand Consultancy
Goosebumps
Design Week

Silver - Edison and The Brand Consultancy
Bronze - Ash Office Supplies and Attract
Bronze - Coursiers.com and Brand Brothers


Best visual identity from the property sector

Gold - Champions and Ideas Factory
Champions

Silver - Al Wa’ab City and Unisono
Bronze - Benham & Reeves and Ideas Factory
Highly commended - Equity Housing Group and Studio North


Best visual identity from the public sector

Gold - University of Warwick and IE Design Consultancy

Silver - Glasgow City Marketing Bureau
Silver - University of Birmingham and IE Design Consultancy
Bronze - ŁÓDZKIE PROVINCE and BNA


Best visual identity from the retail sector

Gold - Jacqson Diego Story Emporium and Pepper

Silver - Stanley and Lippincott
Bronze - Oxford Street and Goosebumps Brand Consultancy


Best visual identity from the technology, media & telecommunications sector

Gold - ITV

Silver - Tesco Hudl and SomeOne
Bronze - PTC and Lippincott
Highly commended - Murata and Living Group
Highly commended - Unify and McMillan


Best visual identity from the tourism sector

Gold - Eurostar and The Clearing

Silver - Crystal Ski and SomeOne
Silver - Generator and Bisqit
Bronze - Hilton Hotels & Resorts and Ever After Brand
Highly commended - Avianca and Lippincott


Best overall visual identity

Eurostar and The Clearing
The Clearing


Grand Prix for excellence in rebranding

ITV