Pentagram begins new paragraph for Penguin Press

Penguin Press is an imprint of Penguin Random House launched in 2003 and mostly dedicated to quality non-ficton books. A month ago, Penguin Press introduced a new visual identity, developed by Michael Bierut at Pentagram, who was also behind the corporate rebrand of Penguin Random House earlier this year.

Bierut and his team set out to create a strong mark to replace the existing logo that failed to make an impact due a host of technical problems when rendered at small sizes. Working with the initials PP, the team found that they could be combined to look like a reversed version of a pilcrow, the paragraph mark. The typeface is Balto Light, with a slightly altered lowercase g.

Previous logo.

Pentagram
Penguin Press Tumblr