Troika redesigns ESPN's SportsCenter

SportsCenter is the flagship programme from ESPN, the leading sports TV network in the United States. Last Sunday, the show launched a new studio with a new graphics package, created by Troika Design Group in Los Angeles.

Troika have worked with SportsCenter for over a decade with two previous redesigns in 2004 and 2009. They were named Turbine and Goliath, respectively. This new look is dubbed "The Center of Sports". It is clearer than its predecessors with a more consistent use of red, white and black colour tones.

Projects like these include staggering amounts of deliverables. Troika set out to conceptually and visually unite everything from set to graphics. This forms a basis to which the SportsCenter graphics team can build on further.

For more information on the set, NewscastStudio have all details. Troika's previous design for SportsCenter ("Goliath") can be viewed here.



















































This video should be playable eventually:



In the meantime, this is what SportsCenter looked when it launched in 1979.