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France is a popular destination for camping and the leading provider of camping suites is Vacalians Group, formed in 2012 through a merger. It does not only claim to be a leader in France, but the leader in Europe. In October, the company announced that it would launch a new brand to replace its existing consumer brands Vacances directes and Village Center. The camping sites will now be marketed under the name Tohapi, and the visual identity was developed by Royalties.
The aim of the new Tohapi brand is to "support the desires of its guests, anticipate their needs and offer them the best of the camping spirit". Royalties' execution makes great use of the signature orange colour and the elongated letter O in the logo. It comes with various applications and a set of icons.
Press release
Les Echos
Behance
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