Friday, October 30, 2015

Centennial redesign for Marabou

Marabou is Sweden's leading brand of chocolate, maker a particular variety of milk chocolate. Nowadays, it is a part of Mondelez International, making it a sister brand of Cadbury, among others. In September, it started rolling out new packaging with a revitalised visual identity, designed by London-based Design Bridge.

Marabout founded in 1916 and will celebrate its 100th anniversary next year. Fittingly, the new design is restrained with focus on the packaging's classical features. The logotype has been freed from the oval that was its holding shape for the last ten years. It now stands on its own, with the tagline Mmm… sedan 1916 ("Mmm... since 1916") added. The yellow colour associated with the main milk chocolate product has been extended to encompass the entire range of Marabou branded products, creating a more uniform branded block on the shelves.

Thursday, October 29, 2015

New crown for Melodifestivalen

Melodifestivalen is a Swedish music contest that serves as the vehicle to find the national entry for the Eurovision Song Contest, but is also an enormous event on its own. Since 2002, the event has had a consistent branded look with a dedicated logo. For the next year's contest, that logo will change, as announced this week.

Ahead of the 2002 contest, the organising broadcaster, SVT, contracted Stockholm-based Dallas Motion Agency to create the graphics and look-and-feel of the contest. They came with a symbol where spotlights made up a crown. For the 2011 contest, this symbol was revitalised and the spotlights turned into bunch of splats.

SVT were unsatisfied with how the 2011 worked in print and returned to Dallas who came up with a new concept that retains some recognition. It can be interpreted both as the letter M and a crown. The typeface for the wordmark has previously been used in the contest's graphics.

Wednesday, October 28, 2015

Siegel+Gale rebrands procurement advisors Beroe

Beroe is a company that describes itself as "the premier provider of procurement intelligence and customized market research", which basically means they help organisations make smart decisions when they buy stuff. This year, they have introduced a new corporate identity, created by Siegel+Gale.

Siegel+Gale developed a brand platform for Beroe based on the "freedom to focus" which the company brings to its clients. This focus has been expressed visually by the "lens" in the new logotype and other supporting graphics.

A triangle of possibilities for Digi International

Digi International is an Amercian company that manufactures a wide range of specialised computer hardware. It is celebrating its 30th anniversary this year, and yesterday it launched a new visual identity.

Monday, October 26, 2015

AXN redefines itself

AXN is an international television channel brand owned by Sony Pictures. It is used by numerous pay TV channels in many countries around the world, including Europe, Asia and Latin America. The programmes shown differ between territories, but the emphasis is on action-oriented programmes from Sony's library. Last month, a new visual identity for AXN was revealed.

The tagline for the new-look AXN is "Redefining Action", which in this case means "action" has been redefined quite broadly as anything intense or intriguing. The new logo uses angular typography and includes a three-dimensional pyramid, which is described as "a classic shape associated with mystery and the convergence of energy". That pyramid is heavily featured in the new graphics package.

Thursday, October 22, 2015

Mighty mark by Red Antler

Mighty is an American start-up that helps plaintiffs fund their struggle through the justice system, positioned as way to help people stand up against powerful corporations and employers. It launched last month with a website and visual identity designed by Red Antler.

The Might mark uses "upward angles that are heroic and uplifting", and a lively, energetic green colour. The website is designed by be clear and easy to use.

Tuesday, October 20, 2015

Logo round-up: September 2015

This past September was a quite busy month when it came to new identity launches. Naturally, the new Google logo had the most impact by far, but there were several other high-profile rebrands, including Verizon, Channel 4, Best Western, Ireland's telco Eir and some major cable networks. In total, this logo round-up presents more than fifty projects from around the world.

Monday, October 19, 2015

W creates new identity for Novotel

Novotel is an International hotel chain of French origin with around 400 hotels around the world. It is currently a part of AccorHotels and positioned as the groups mid-range brand. It recently launched a new visual identity, created by French agency W.

The change is part of re-positioning of Novotel as a more personal brand, moving away from the one-size-fits-all approach that has become obsolete with the emergence of budget hotel brands.

Talking space symbol for new service HeadBox

HeadBox is the "first online marketplace for creative, inspiring and off-site spaces" in the United Kingdom. From the descriptions it seems like it wants to be a sort of Airbnb for professional and creative spaces. The service launched this month with a brand identity developed by London-based studio Karoshi.

Wednesday, October 7, 2015

New identity for Polish classifieds service Gratka is one of Poland's leading web services for classified ads, part of the Polska Press group. It was founded fifteen years ago and hosts ads for all sorts of goods and services. Last month, it launched a new visual identity, developed by Polish branding agency White Cat Studio.

The modern logo consists of a red rectangle with a white wordmark. In ads, the rectangle has been replaced with different objects of the kind that are on sale at the website.

Monday, October 5, 2015

Friendly Best Western surrenders its crown

Best Western is one of the largest American hotel chains, with more than 4,100 hotels worldwide, operated as a non-profit member association. Last week, it announced sweeping changes in its branding with new visual identities for most of its brands.

In recent years Best Western has diversified its offerings from one unified hotel brand to seven different and it is hoped that these changes will clarify the differences within the newly expanded brand portfolio. In addition to the main brand, two other sub-brands - Best Western Plus and Best Western Premier - have been given new looks. The entire company is about to change is name from Best Western International to Best Western Hotels & Resorts, which also means a new corporate logo.

The new logos have opted for a "friendlier" look with a typeface that resembles handwriting. It is hoped that the three-dimensional aspect of the monograms will help them stand out among other hotel logos. Notably absent is the crown that has adorned Best Western logos for over fifty years.