Monday, February 8, 2016

TV One launches representative identity

TV One is an American cable TV network, targeting an African-American audience. It is one of few cable channels not owned by major media conglomerates. On Friday, it launched a new logo that embodies its new tagline, "Represent".

The new look is significantly edgier than the previous orange look, introduced in 2012 and covered here at the time. According to a press release, it is part of a "vision of the future that can only be achieved by defying expectations" and underscores the importance of "re-presenting and re-imagining" oneself.

Previous logo.

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