Friday, April 29, 2016

Kontrapunkt's new D for Danish Design Award

The Danish Design Award is an annual event backed by organisations that promote design in Denmark. This year's ceremony was held on April 7 and was the first to use a new visual identity, revealed the preceeding month. It was created by Copenhagen-based design agency Kontrapunkt.

Kontrapunkt's identity is built around a distinctive typeface. The logo is a D made up of the award's name.

Thursday, April 28, 2016

eBay Enterprise relaunched as independent company Radial

Radial is a new company that helps other companies and brands set up "omnichannel commerce", which means they can combine e-commerce and brick-and-mortar stores. It was created through the merger of eBay Enterprise and Innotrac. The former was owned by eBay from 2011 to 2015, and then sold to a group of investors who already owned Innotrac.

The new logo was unveiled last week.

Wednesday, April 27, 2016

Refreshed look for cableco Multimedia Polska

Multimedia Polska is a Polish cable company. A week ago they announced a new development strategy that also included a refreshed visual identity, developed by White Cat Studio.

The distinguished 'M' used in the old logo has been retained, but is refreshed with gradient colouring for the word 'Media'. That gradient is also used extensively in advertisements and other branded communication.

Monday, April 25, 2016

Tokyo 2020 Olympics selects replacement emblem

After last year's silly withdrawal of the emblem for the 2020 Tokyo Olympics following frivolous plagiarism claims, the organisers went back to the drawing board. Then they arranged a contest to come up with a new official emblem for the games, ideally based on a completely new idea. Today, the result was announced.

The winning entry is called the "harmonized chequered emblem" and was designed by Tokyo-based artist Asao Tokolo. It features an indigo blue mosaic, representing "unity in diversity" - different checkers coming together to make a whole. The Paralympic emblem uses a similar pattern.

Swedish Liberal party gets new logo after name change

The Swedish political party Liberalerna was known as Folkpartiet until last autumn when they decided to ditch their old name. The new name means "the liberals" and their policies are probably somewhat liberal, politically.

After using an interim logo for a few months, a new one was revealed over the weekend. The new logo contains a smooth L, although many commentators have zoned in on other qualities.

The old symbol was a cornflower, associated with the Swedish voting rights movement and certain political parties. It is no longer used in the logo, but will still be seen on photos in conjunction with the new logo.

Thursday, April 21, 2016

Coca-Cola launches new "one brand" packaging

355 ml Can One Brand Lineup

Much has been written about Coca-Cola's brand differentiation scheme, where different Coca-Cola products don't necessarily taste all that different but are instead distinguished by sweetener and marketing. A few decades of development means the the sugar-sweetened product is now accompanied by Diet/Light, Zero and Life as global brands. In recent years, Coca-Cola has been tinkering with its package designs in certain markets, usually with the clear aim to give the products a more unified appearance with prominence given to the red corporate colour.

This week saw the revelation of what is touted as a milestone with a new package design introduced in Mexico, slated for roll-out to other markets later on. This is part of a strategy dubbed "One Brand".

The "wave" graphic that has accompanied the Coca-Cola logotype since the late 60s is notably absent from the new packaging. Up until late 60s, the Coca-Cola wordmark was usually seen in a simple red "disc" and the company has recently been phasing in a new version of that circular logo. The disc can now also be seen behind the Coca-Cola wordmark on the new packaging.

Monday, April 18, 2016

Hans Kleefeld (1929-2016)

German-born Canadian designer Hans Kleefeld died earlier this year. He was a prolific designer in the 60s and 70s, designing many memorable trademarks for Canadian companies. Most of his professional work was performed at the Toronto-based firm Stewart & Morrison. After leaving S&M he would go into teaching his craft at the Ontario College of Art.

Here follows a compilation of trademarks designed by Kleefeld while at Stewart & Morrison. A few of these, like the Toronto Zoo and Bank of Montreal marks, are still used today in some form. Others are long forgotten.

Thursday, April 14, 2016

Logo round-up: March 2016

Here's the logo round-up for March 2016, bringing you significant logo changes from around the world. This includes new logos for some quite significant areas and locations, major telcos in Brazil and Tunisia as well as the aluminium giant Alcoa.

Wednesday, April 13, 2016

C More launches glowing logo

C More is a premium TV package in the Nordic countries that offers sports, films and TV series. The current name was adopted in 2012 when it replaced the Canal+ brand in the Nordic countries. Since then, the company strategy has shifted from a suite of pay TV channels to an on-demand platform as it faces increased competition from the likes of Netflix. As part of that transition, the company launched a new visual identity last month.

The old colourful look has been replaced by a more straightforward solution built around a glowing C. The logo comes in colour-coded versions with maroon background for films and series and dark blue for sports.

Tuesday, April 12, 2016

Com Hem rounds out its pixels

Com Hem is Sweden's largest cable company, providing TV and broadband for about 40 percent of households in the country. Last week they launched a new visual identity.

The previous logo had been used since the company was named Com Hem in 1999. Back then, digital TV and broadband were relatively new technologies, and the logo featured a colourful grid of twelve pixels on a screen. The new version gets rid of the pixels and replaces them with dots. These dots can be arranged either in a square or side-by-side. The dots are used with a modern-yet-straightforward wordmark.

Monday, April 11, 2016

laSexta launches refreshed logo for anniversary

LaSexta is a Spanish television channel, launched in 2006 as the country sixth national TV network. Its tenth anniversary is coming up later this month, and yesterday they launched a new logo ahead of this.

The new logo is similar to its predecessor, but has a more pronounced hexagonal shape. Overall the graphics package is dominated by a green colour.

Thursday, April 7, 2016

Google Play updates icons

At the beginning of this week, Google Play announced through the official Android blog that Google Play would get a new set of more consistent icons. That includes the main Google Play icon, which has been updated and simplified based on Google's new corporate colours. The five different content apps are linked together by using Goggle Play's triangle shape, through which a relevant icon pops up.

The original Google Play logo was introduced in 2012, but had its lettering updated last autumn to match Google's new corporate logo.

Friday, April 1, 2016

TLC continues slow rollout of slightly altered logo

TLC, the reality TV channel from Discovery, has since 2010 expanded from being a US-only channel to cover territories around the world. The treatment of the logo and the graphics differ between territories, but they've all used the core TLC logo (originally adopted by TLC US in 2006). That changed last summer when TLC UK adopted a slightly altered version of the TLC logo.

The new version of the logo has recently been introduced in some other countries. Whether that is a sign of a "global" change remains to be seen.

The new logo pushes the "panels" in the old logo together to create one unified entity. The three letterforms aren't changed, but the "master" logo has been given a brighter strawberry colour. The UK version can also be used in four other different colour variations, as seen below.