Newly spun off Czech bank rebranded as Moneta

As part of a restructure within General Electric, much of its financial division GE Money Bank has been sold off during the last few years. The latest GE Money Bank subsidiary to be spun off is the Czech branch, which revealed its new name Moneta Money Bank in late April.

The new visual identity was developed by Prague-based agency Labstore. The bank started trading as Moneta in early May, but will apparently roll out the new brand in full later on.

GE Money Bank logo.

Ihned
Mediaguru