Sky Movies becomes Sky Cinema

Sky Movies is the leading movie channel package in the UK, owned by pay TV operator Sky. Since the launch in 1989 it has expanded from a single channel to a suite of twelve channels and different on-demand services. Last Friday, it renamed Sky Cinema, a name that is already used by its sister services in Italy and Germany. This was announced on June 15 and also means more movie premieres and high-definition as standard for costumers.

The relaunch necessitated a new ident, created by the in-house agency Sky Creative, with production done by The Mill. It starts out with a film projector and proceeds with cinematic particles that form the new logo.

Previous logo.

New idents:





Full credits for the new idents:

ECD – Simon Buglione
Creative Director Design – Ceri Sampson
Creative Director VFX – Justin Bates
Design Director – Ian Humphrey
Design Manager – Toasty Kunheim
Rebrand Controller – Lydia Goomansingh
Senior Designer – Mark Hobbins
Designer – Graham Joy
Producer – Shaun Adamson
Production Co-ordinator – Dan Robinson
Music Composer – Dave Connolly
Production and Post Production Company: The Mill
Sound Design – Arge at Envy

The old Sky Movies ident was introduced in 2011 and showed a constantly rotating set of typical movie scenes.