Monday, October 31, 2016

Landor brands flight management company Navblue

Navblue is a new flight operations management company that launched in July this year. It was based on Airbus' earlier purchase of Navtech. The new identity was developed by Landor Associates.

The new brand has been designed to highlight how Navtech's advanced technology simplifies work life for its users. The logo is augmented by gradients that showcase the variable colours of the Sky. As a neat gimmick, Landor has also created a Sky Generator app that allows to users to create their own personal sky.

Friday, October 28, 2016

Interbrand emboldens itself

Interbrand is one of the world's leading brand consultancy networks. Their work is frequently covered here, but in late September they made new themselves as they launched a new logo.

Branding agencies help others stand out in the crowd, but their own identities may be more austere and unassuming. The new wordmark goes for an even bolder simplicity with Helvetica Bold. Other aspects of the new look, including the website, make heavy use of the same typeface as the logo and the colours red, black and white to create a clean digital look.

Wednesday, October 26, 2016

Unified flash for Albelli photo services

Albumprinter is a company that allows people to turn their cherished photographs into physical objects, such as photo books or mugs. Earlier this month, it launched a new visual identity, created by Amsterdam-based VBAT.

Previously, the company had a fragmented identity as it had grown through acquisition and was available in different companies under different names, with Albelli being the most common. With this rebrand, the names are kept but given a common look. A unifying symbol called the "brighter flash" was developed to work as a brand signature.

Tuesday, October 25, 2016

Mr B & Friends create hassle free student housing brand Host

Victoria Hall Management, a British company that provides student accommodation was rebranded earlier this month as Host. The new identity – including name, positioning, visuals and website – was developed by Mr B & Friends.

The new brand should be more clearer and more functional, with a focus on its core mission of providing housing to students. In addition to the simple logo, the agency also developed the letter H into a pause sign that is filled with fun and appropriate images.

Monday, October 24, 2016

Clean look for Fortune

Fortune is an esteemed monthly business magazine, well known for its list of the 500 biggest companies in America. In recent years it has also become a website with articles on important-y subjects. Last week, the magazine unveiled a redesigned nameplate which will appear in print on November 1 when the next edition hits news stands.

The redesign appears to have been lead by Fortune's creative director Paul Martinez. Appointed as late as March this year, he has been quick to put his mark on the publication. He described the redesigned magazine as "clean, modern, approachable, and clutter-free", having taken inspiration from the its modernist heritage.

Tuesday, October 18, 2016

Logo round-up: September 2016

Once again, September has been a very active months for notable rebrands. Some major refreshes were launched, including AEG's century old word mark, Dell's slanted E and the clarified NatWest cubes. And there were several completely new brands or designs launched.

It should also be mentioned that it has now been five years since the first edition of the Logo round-up was published. Many thanks for all the suggestions and comments through the years!

Monday, October 17, 2016

W refreshes French gas distributor GRFgaz

GRTgaz is a French public utility that operates the country's national gas distribution network. Last week, it launched a new visual identity with a refreshed logo, designed by the agency W. This is reportedly part of a plan for renewal within the company to position it as a leader in gas infrastructure and the energy transition.

The logo has been refreshed so that the different element work better together. The new look includes pictograms and a typeface.

Sunday, October 16, 2016

Gédéon puts pin on new look for French travel channel Voyage

Voyage is a French thematic TV channel owned by the Fox Networks Group and dedicated to travel programming. This month they launched a new look with a new logo, created by French motion brand agency Gédéon.

Gédéon quickly came up with he idea of using a map pin as a central symbol and incorporated that into the logo. Most of the graphics feature the map pin, while idents are built around holiday photos.

Thursday, October 13, 2016

Red Antler fetch identity for insurance platform Embroker

Embroker is a new fintech company that has created an insurance management platform, dubbed the "first digital brokerage for business insurance". After some time in beta, it launched this week. The visual identity was developed by Red Antler.

According to Red Antler, the agency wanted to create an "experience that's lightyears ahead of the rest of the enterprise insurance industry". In addition to a bold purple logotype, they also created an agile dog mascot, named 'Shotwell'.

Wednesday, October 12, 2016

Contemporary traditional look for Norway's Stortinget

Last month, on September 22, the Norwegian parliament – Stortinget – revealed a new visual identity. The old minimalist logo has been replaced by a more traditional combination of coat of arms and a serif wordmark. At the launch, it was said this would link the past to the future, representing both continuity and renewal.

Norwegian media are reporting that the new identity was developed by design agency Uniform. Other parts of the design programme use colours inspired by Norway's heraldic red and patterns based on architecture around the Stortinget building. The new typeface is Berlingske.

Thursday, October 6, 2016

Neumeister creates world class identity for Swedish brewery Spendrups

Founded in 1897, Spendrups is one of the larger breweries in Sweden. Last week, they launched a new corporate identity, developed by Swedish design agency Neumeister.

The new logo is more contemporary with a modern sans serif and year of establishment displayed prominently. According to Neumeister, it supports Spendrups' vision of being a world class brewery.

Wednesday, October 5, 2016

Structurally creative identity for Xinova by Futurebrand

Xinova is the new name for the Invention Development Fund, an investment fund targeted on R&D. The identity was developed by Futurebrand and launched last week.

The name combines two words that both mean "new", one Asian and one European, thereby conveying the "concept of a global innovation partner". The visual part reflects the idea of "structured creativity", with one solid half of a hexagon that can be completed in different creative ways.

Tuesday, October 4, 2016

AIB gives its logo a modern Celtic update

Allied Irish Banks, or AIB, is one of Ireland's four major banks. In September, it launched a new logo.

AIB has been using a bright purple-pink as its primary colour recently and the old logo was looking increasingly out of place. The new version is a straight-forward update, giving a new contemporary take on the traditional Celtic motif. It is seen as more appropriate for a digital world.