Tuesday, October 4, 2016

AIB gives its logo a modern Celtic update

Allied Irish Banks, or AIB, is one of Ireland's four major banks. In September, it launched a new logo.

AIB has been using a bright purple-pink as its primary colour recently and the old logo was looking increasingly out of place. The new version is a straight-forward update, giving a new contemporary take on the traditional Celtic motif. It is seen as more appropriate for a digital world.

Previous logo.

The old and original version of the logo was introduced in 1990. It featured early Celtic imagery, representing the bank's heritage, with colours that expressed the "warmth and friendliness of the Irish people".

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