Wednesday, November 30, 2016

Fazer Marianne shows its stripes

Marianne is a variety of mint candies filled with either toffee or chocolate manufactured by Finnish confectionery maker Fazer. This autumn the brand was given a refreshed look, designed by Finnish agency Pentagon Design.

Overall, the packaging has been purified with simpler graphics. The traditional red or blue stripes have been emphasised, with a simple white circle in the centre to hold the logo and a product shot.

Tuesday, November 29, 2016

DesignStudio brands art service Artfinder

Artfinder is a new service that represents artists and helps them gets in touch with costumers by also helping other people find these artists and their work. Its corporate identity has been developed by DesignStudio.

The strategy is built on the idea of "Making Art Work", making art accessible for all. This is expressed through a clear and unencumbered way of communicating. Central to the branding programme is a red dot, similar to the one used to mark a sold piece of art.

Monday, November 28, 2016

Just letters for new SVT logo

SVT is Sweden's national television broadcaster, providing five TV channels and a bunch of interactive services. Launched in 1956, it celebrated its 60th anniversary last Friday. At the same time, they took the opportunity to launch a new corporate logo.

SVT has been using a "starflower" as its symbol since 2001, originally for all services but later limiting it to represent the company as a whole. This rebrand sheds to symbol completely. The remaining letters where presumably not distinctive enough and have been replaced by letters of similar size but with a bit more character.

New digits have been designed for the main channels, SVT1 and SVT2, but other than that the graphics packages are built largely on foundations laid back in 2012.

Friday, November 25, 2016

New swan for the Nordic Council

The Nordic Council is an organisation set up in 1952 to promote co-operation between the Nordic countries. The organisation's symbol has long been a swan in a blue circle and at the end of October they introduced a new version of this symbol. The new swan is designed by Danish designer Bo Linnemann of Kontrapunkt.

The new swan is more legible and digitally appropriate than its predecessor. The primary versions of the logo are coloured blue, but they can also take on any of the five colours used in the Nordic flags when variations is required. The typeface used is Mark Pro.

Wednesday, November 23, 2016

Gridded knit man for Smartwool

Smartwool makes wool clothing based on various smart techniques that attract certain discerning costumers who love the outdoors. This year, the company has launched a new visual identity, designed by Solidarity of Unbridled Labour. While it was revealed at a trade show back in January, it doesn't appear t have been launched in full until June this year.

The old logo dated back to the 1990s when Smartwool was just starting out. It was designed by Duffy Design and is nice example of that era's ground-breaking identity design with its quirky down-to-earth feel. The new mark is designed to keep some of the friendliness of the original design, while making it more legible and contemporary.

Central to the new look is a coloured grid inspired by knitting and this includes the wool man from the old logo who has been transformed by the grid.

Monday, November 21, 2016

TV channel Encuentro meets dimensional logo

Encuentro is an educational TV channel operated by the government of Argentina. Earlier this month, the channel launched a new look with a new logo.

Apparently starting with the old logo, the new one is extended and with a more three-dimensional look. The graphics package extends the isometric look further with different visuals in bright colours.

Friday, November 18, 2016

Glowing graphics package for Greek pay TV platform Cosmote TV

Cosmote TV is the new name for the pay TV service from the dominant telecommunications company in Greece, OTE. It was known as OTE TV until this week when it was rebranded under the company's new consumer brand Cosmote. A new graphics package was created by Munich-based motion branding agency UnitedSenses. (The new Cosmote TV logo is a simple adaptation of the existing Cosmote logo.)

UnitedSenses created a wide-ranging graphics toolkit for Cosmote's varying needs, including idents, trailers and sports graphics. The dominant theme is glowing streams of light that flow through all graphics to create seamless transitions.

Thursday, November 17, 2016

FutureBrand weaves welcoming identity for the South Pacific Islands

The South Pacific Tourism Organisation markets the islands of the southern Pacific Ocean to potential tourists. Although based on Fiji, the organisation is made up of eighteen government members. In October, the organisation revealed a new brand identity, created by Futurebrand.

Futurebrand set out to develop an identity that could be used by the organisation's diverse membership, while also thinking about how to sustain both tourism and the islands themselves. The new grid-based logos are inspired by weaving represent the diversity of the islands. It is supported by a set of bright colours and a human-centered imagery.

Wednesday, November 16, 2016

Troika creates natural look for Sundance Cinemas

Sundance Cinemas is a small but high profile American cinema chain. Originally established by Robert Redford's Sundance Group, it was sold to Carmike Cinemas last year. Recently, it launched a new brand identity, created by Hollywood-based Troika that includes a new logo, posters, animations and environmental design.

The cinemas have been rebranded to fit better with the overall Sundance brand and its intimate and less commercial profile. Graphically, this was achieved through use of earth tones and different patterns inspired by nature.

Tuesday, November 15, 2016

Axway transforms with Landor-designed identity

Axway is a French enterprise software company. Earlier this month, on November 3, it launched a new corporate identity, created by Landor Associates.

The company brands itself as "a catalyst for transformation", highlighting how its solutions help companies develop. This is expressed through the new tagline "Imagination takes shape" and a new symbol, which is an abstract interpretation of a griffin.

Monday, November 14, 2016

Simpler logo for Taco Bell

Taco Bell is one of the larger fast food chains, serving a variety of Tex-Mex food. Today, they introduced a new logo as part of a brand evolution. It launches with the opening of the chain's 7000th restaurant in Las Vegas and was designed by Lippincott and Taco Bell's internal design agency, TBD.

The new logo is simpler than its predecessor and it is hinted that it will be customised through use of different patterns and colours.

FutureBrand brands automotive spin-off Adient 'precisely right'

At the end of last month electronics conglomerate Johnson Controls spun off its automotive interior division Johnson Controls Automotive Experience. Now known as Adient, the company was listed on the New York Stock Exchange on October 31. The new corporate identity, developed by FutureBrand, was launched a few days before that.

To differentiate Adient from the competition, FutureBrand chose to focus less on the technical and functional and more on how the company's fine-tuned solutions bring value to costumers. This is summed up by a brand platform named 'Precisely Right'. The logo is inspired by lane markings.

Friday, November 11, 2016

Cape Rock brands new Belgian TV channel Caz

Caz is a new Belgian TV channel and media brand launched on October 1 by Medialaan, one of Belgium's leading broadcasters. It caters a male audience with action, adventure and football. Its brand identity was developed by Cape Rock.

The identity is designed to be vigourous with a bold and simple logo that can appear in a few different colour. Parts of the logo can be blown up to screen size in ads and on-air graphics.

Thursday, November 10, 2016

Tamedia updates old T for new digital logo

Tamedia is the largest newspaper publisher in Switzerland. At the beginning of this week it revealed a new visual identity, developed by Zurich-based agency Made Identity.

The group's most important publication is the Tages-Anzeiger from which its name is derived and the new logo is based on the typeface used in that newspaper's nameplate. The complex T has been simplified into a monoline figure with bright colours in a style associated with digital media.

Breathing identity for Eastbourne

Eastbourne is a town on England's southeastern coast and a traditional seaside resort. It was recently given a new visual identity that it hopes will lure more visitors. It was developed by Bath-based agency Mr B & Friends.

With Visit Eastbourne representing the client, the agency consulted many stakeholders to develop a complete identity programme. It is based on Eastbourne's "breathtaking" qualities and built around a concept called 'Breathe it in.'

Tuesday, November 8, 2016

Logo round-up: October 2016

October brought us a refreshed Qantas airline, a nostalgic return for Kodak, the new Nintendo box and several other rebrands from around the world. This round-up includes about 40 of them.

Monday, November 7, 2016

Peter Schmidt Group brands new art award

The Rosa-Schapire-Kunstpreis is a new art award set up by friends of the Hamburg Kunsthalle, named after art historian and collector Rosa Schapire (1874-1954). Rather than having a special awarding committee, the organisation will invite a guest to decide who the winner will be each year. The visual identity for the award was developed by Peter Schmidt Group.

Overall, the look is signified by a dominant pink colour on an otherwise reduced range of colours. The symbol, an upside down 'R' with a thorny serif, refers to the rebellious alternative thinking of Rosa Shapire herself.

Friday, November 4, 2016

Zendesk puts together new identity

Zendesk is a company that provider costumer support software and cloud services. You may well have used a Zendesk product if you've used online costumer support. Over time, the company has expanded into other costumer relations products. Last week, the company launched a new corporate identity.

The old look visually embraced "zen" with a lotus flower/heart symbol and a Buddha mascot. The new logo is made up "relationshapes", different shapes representing clients and costumers fitting together. Each product has been given its own icon, with the main symbol representing the whole offering.

Refresh for the Kazakhstan Stock Exchange

A short visit to Kazakhstan now, where the stock exchange launched a new visual identity on October 11. The old logo had reportedly been used since the Kazakhstan Stock Exchange opened in 1993 as was in desperate need of a refresh. The new logo is more appropriate for the leading stock exchange in the region.

Thursday, November 3, 2016

Landor brands Italian wealth manager Cordusio

Cordusio is an Italian wealth management company, part of the Unicredit. Landor Associates recently concluded a rebranding project for the company.

The company mainly deals with select high net worth individuals, but the market for such services is crowded. Landor hopes their "innovative, yet elegant" identity will stand out.

Wednesday, November 2, 2016

Branson rebrands cruise line Virgin Voyages

The Virgin brand has been used for a lot of enterprises, one of the latest being a cruise line. The yet to launch cruise line recently changed its name from Virgin Cruises to the more evocative Virgin Voyages. The announcement was made by Richard Branson at an event in Miami on October 18.

The first ship is under construction, but is set to take off in 2020. The cruise line targets a younger market.

Tuesday, November 1, 2016

Solid identity for Banka Creditas

Banka Creditas is a new Czech bank, due to go into operation in January 2017. It is operated by the credit union Záložna Creditas. The visual identity was developed by Prague-based Dynamo Branding & Design.

The logo, a combination of the letters C and B in blue colours, stands for stability and rationality. It should underline the bank's clear and conservative foundation.