New logo for Air Liquide points out new phase

Air Liquide is an French gas conglomerate with activities around the world including supply and services. After acquiring American competitor Airgas last year it has 68,000 employees and three million costumers. This month it introduced a new corporate identity, created by Saguez & Partners.

The old logo was reportedly introduced in 1991 as a refreshed version of a 1972 logo. The old monogram is replaced by an abstract symbol named "Alpha". It is used with a wordmark featuring custom type modelled on the symbol.

Saffron launches creative identity

Saffron Brand Consultants is a brand consultancy network set up by Jacobo Benbunan and Wally Olins in 2001. Since then, it has carried on the creative approach to brand design developed by Olins for numerous clients. Last year, it launched a new visual identity to celebrate its 15th anniversary.

The old refined logotype with its distinctive ligature was developed by Wally Olins, Miles Newlyn and Daren Cook when the consultancy was established. The new logo is a simple sans serif wordmark, but overall the new look is less restrained and varied, reflecting Saffron's "creative, disruptive, innovative and digital" qualities. This includes a custom type family that conveys an incremental creative process.

Logo round-up: December 2016

A final look back at 2016 with a look at new logos introduced in December. The refreshed looks for Nascar and the German Bundesliga stand out most, but we also got a new name for Google's self-driving car, a modern look for Dale Carnegie and a few dozen other brands from around the world.

Combined logo for VodafoneZiggo

The largest cable TV operator in the Netherlands, Ziggo, was bought by Vodafone last year. A week ago, the combined company revealed its combined identity, VodafoneZiggo, which will be used at a corporate level in the Netherlands. The old brands will still be used for their respective products.

Both Vodafone and Ziggo are well established brands with distinct identities. The combined "Franken logo" merely places them next to each other, with a red-orange line underneath to unite them.

Lusty branding for Swiss chocolate maker Camille Bloch

Camille Bloch is a Swiss chocolate manufacturer that prides itself on innovation. Back in December, it launched a new visual identity, developed by Swiss agency By Heart.

The new look is dominated by "lustful" imagery of chocolate. The new wordmark logo is an updated version of an original signature from the 1930s.

Fresh look for Polish grocery chain Żabka

Żabka (Polish for "frog") is a large Polish grocery chain made up of around 4000 stores. Last autumn it launched refreshed grocery stores featuring a visual identity developed by Warsaw-based agency BNA.

The Żabka is positioned as a friendly and convenient grocery store for everyday needs. The literal image of a friendly frog has been replaced by on based on typography, with a "frog smile" hidden in the letters. In addition to the logo, BNA also developed signage and guidelines.

Hulsbosch created lively look for McGrath Foundation

McGrath Foundation is a breast cancer charity in Australia. At the end of last year, they introduced a new brand identity, developed pro bono by Hulsbosch.

The new logo features a motif dubbed the 'life force', representing "the continuing experience of all those touched by breast cancer". Collaterals make heavy use of pink a similar colours, with imagery and messaging that promotes the friendly brand of care that the organisation provides.

Optimistic rebirth for Credit Karma

Credit Karma is an American company that helps people manage their debt to "improve their credit health". Last month, the launched a new visual identity, developed by Siegel+Gale.

The new modernised logo is designed to better represent Credit Karma and its offerings. It does this with a fresh and friendly lowercase wordmark in optimistic green.