Adecco launches separate corporate brand

Switzerland-based Adecco Group is one of the leading staffing companies in the world. In addition to the main Adecco brand, it operates under a few other brands. To create a clearer distinction between the operating and corporate level, Adecco recently introduced a separate brand identity for the Adecco Group. It was developed by Landor Associates. Adecco (without "Group") will still be used for the staffing business.

According to a press release, the new look represents the "core values, passion and humanity" of the group. Landor also worked on rejuvenating the main Adecco brand.

Logo round-up: January 2017

Here's the first logo round-up for 2017. This month we finally found out how the new Mozilla logo was going to look and Juventus decided to swap its crest for an actual logo.

Architectural logo for ITHQ by lg2

The Institut de tourisme et d'hôtellerie du Québec (ITHQ) is an educational institution in Montreal that provides training for the tourism and hospitality sectors. Last month, the institution unveiled a new visual identity, developed by local agency lg2boutique.

The new logo is an architectural symbol, inspired by ITHQ's distinctive main building. It is infused with dynamism by using a variety of bright colours and using the logo to create pattern.

TV3 New Zealand becomes Three

TV3, the leading TV channel in New Zealand, was rebranded overnight to become Three.

This was reportedly done to make the brand more reflective of the channel's content by becoming more "vibrant, playful and inspiring". The identity for a TV channel is the sum of its parts, and it is implied that this is the reason behind the plus and equal signs in the logo. Videos posted online suggest the logo can be constantly animated to change colour, be skewed or given rounded edges.

Fresh new logo for Bravo

Just one week after the introduction of a new logo for American cable network Lifetime, its main competitor, Bravo, also launched a refreshed logo.

For Bravo, it's mostly a refresh of the old logo, keeping the talk bubble but simplifying it and introducing a new typeface. It's main version is black and white, but it can take on other colours. Other elements of the new look make heavy use of the 45 degree angle in the bubble. According to a comment to Variety, this reflects how the channel has evolved since the last update.

Futurebrand creates nursing home brand SouthernPlus

Southern Cross Care in Western Australia (WA) is a nursing home provider, headquartered in Perth. As elderly care in Australia is changing to be more consumer-oriented, the organisation launched a new brand in January. The new brand was developed by Futurebrand, with a communications platform by 303MullenLowe.

The new brand is called Southern Plus. It is built around a realistic and positive approach to ageing. Visually, this is enforced through warm colours and typography with genuine imagery.

New circle for Lifetime

The American cable network Lifetime launched a new logo last week. The female-oriented channel is the home of Project Runway and a wide variety of other reality programmes.

The previous logo was introduced in 2012, but was later given a slight refresh. The new one was introduced to Lifetime's online presence on January 30, but other than that there's not much information available at the moment. While the main version of the logo appears to be the pink one pictured above, it can also take on other colours when needed. More information may surface later on.

Mr B & Friends rebrands TechBenefits

TechBenefits is an employee benefits service that allows employers to include electronics as part of their salary. The employees decide if they want a laptop or a TV through a dedicated website. The visual identity was developed by Mr B and Friends.

An earlier icon featured a jumping man, which was updated and simplified. The visual language is dominated by bright colours and has been applied to a new responsive website, also developed by Mr B and Friends.

Strong and energetic look for Norway's Enova

Enova is a Norwegian state-owned enterprise charged with transitioning the country to environmentally sustainable energy use. It recently launched a new visual identity.

The new look shall express "internal energy and willingness to act". The logo contains a gradient from blue for "knowledge, technology and business" to red for "energy, action and commitment".

Science drops boxed logo

The Science Channel is a cable TV channel devoted to the universe, physics, engineering and all things science. Since its launch in 1996 its profile has shifted somewhat and its recently took another step by introducing a refreshed look with a new logo.

The previous logo was dubbed "morph" and introduced in 2011. Its replacement is a quite simple blue box with the letters S, C and I.