New circle for Lifetime

The American cable network Lifetime launched a new logo last week. The female-oriented channel is the home of Project Runway and a wide variety of other reality programmes.

The previous logo was introduced in 2012, but was later given a slight refresh. The new one was introduced to Lifetime's online presence on January 30, but other than that there's not much information available at the moment. While the main version of the logo appears to be the pink one pictured above, it can also take on other colours when needed. More information may surface later on.

Previous logo.