Wednesday, May 10, 2017

Bavarian state galleries frame common identity

The State Painting Collections of Bavaria (Bayerische Staatsgemäldesammlungen) take care of the art collections owned by the Bavarian state. These have been collected over 500 years and include work from the 14th century until today. The organisation includes five art galleries in Munich and 14 associates galleries around Bavaria. Last month they adopted a new visual identity, developed by Peter Schmidt Group's Munich office.

While the galleries themselves are well known, their connection to a larger organisation wasn't public knowledge. Peter Schmidt Group created an umbrella system based around a common symbol to link them together. The new symbol is a monogram that combines a B (for "Bavaria") with a P (for Pinakothek, a German word for art gallery), with a clear separator that faintly resembles the corner of a picture frame.

7The art galleries in particular; the Alte and Neue Pinakothek as well as the Pinakothek der Moderne, are internationally renowned showcases of the State Painting Collections of Bavaria which represent European art history from the 14th century until the present day in a dimension that few other museums can rival. Containing countless works of art which have been collected over the last 500 years, these galleries are well known to the public in general, yet it is an often overlooked fact that they are also central institutes of the State Painting Collections of Bavaria which also includes many other notable museums and collections. Against this background a new umbrella brand system has been developed that creates a strong, uniform appearance which befits such a heritage.

The result is a striking logo where the scope and diversity of the collections are represented through a satisfying, contrast of simplicity. It consists of a typogram: The letter B, for the State Painting Collections of Bavaria, is connected to the P of Pinakothek, the German word for art gallery, through an open angle that not only separates and defines the two characters, but also visualises a picture frame that denotes the claim of the institution to make art more accessible to the public. "The new logo is adaptable across different media to highlight the diverse content of the many collections, is highly flexible, visually memorable and now connects the identity of each individual gallery and institute to the entire collection through an umbrella brand," said Norbert Möller, who as Executive Creative Director was responsible for the brand's redevelopment. The new logo effortlessly compliments the existing brand appearance through an identical colour spectrum that flexibly combines with the typography used by each institute, yet still enables the introduction of further communication media in the future.
- Press release

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