Thursday, May 25, 2017

Landor creates conversational identity for Genesys

Genesys is a provider of costumer relations solutions, calling itself "the global leader in omnichannel customer experience and contact center solutions". Yesterday, it launched a new corporate identity, developed by Landor Associates.

Having traditionally focused on call centre infrastructure it has recently expanded into more modern solutions for costumer experience. The new symbol is inspired by the "adaptability and fluidity of human conversation", a representation of how talking to a business should feel like talking to a person.

Previous logo.

Genesys partnered with Landor to redefine its positioning and beliefs around the idea that engaging with businesses should feel no different than engaging with people. Landor crafted a new identity and visual system, tagline, brand manifesto, and brand video to help Genesys reintroduce itself to the world. The new identity seeks to capture the adaptability and fluidity of human conversation. Born of three rounded forms that converge to create an abstract lowercase “g,” the Genesys name is reinforced while communicating openness and warmth. The new tagline—Moments connected—speaks to the seamless and intuitive connections required to deliver the world’s best customer experiences. - Landor

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