Monday, May 15, 2017

Oxygen moves from reality to crime with new logo

NBCUniversal have recently hinted that it was about overhaul its women's channel Oxygen to focus more on crime programming. Last week, on May 11, it fleshed out these plans by announcing new programmes from the likes of Nancy Grace and Dick Wolf (the creator of the show Law & Order).

It also unveiled a new logo as part of its transformation into a "fulltime crime destination for women". No credit or rationale was provided. The new look launches this summer.

The old logo, created by Eyeball, was introduced as recently as 2014, when the channel wanted to become a destination for reality TV.

Previous logo.

Black version of the new logo.

NBCUniversal (archive)

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