Monday, May 15, 2017

Syfy stacks up rebooted logo

NBCUniversal made two major rebrand announcements in one day last week, announcing new logos for both its Oxygen and Syfy networks. For Syfy, this is part of "a strategic point of view focused on a renewed commitment to the genre and fandom at large".

The old logo was introduced in 2009 when the Sci-Fi Channel "controversially" changed its name to something trademarkable as it wanted to expand beyond the sci-fi genre. The pure and clean logo was a break with the sci-fi clichés that preceded it.

The new logo is decidedly edgier and can be presented as both a stacked block and a horizontal wordmark. It was presented with an animated gif showing how it can be combined with various sub-brands. No design credit was provided for the new logo, which launches on June 19.

Previous logo.

I believe the 2009 logo can be credited to Proud Creative.

In advance of its 25th anniversary this September, SYFY today announced a strategic point of view focused on a renewed commitment to the genre and fandom at large. This includes an all-new look and feel, an expansion of its news division SYFY WIRE, and high profile additions to the network’s ambitious original programming slate.

“I can think of no better occasion than SYFY’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,” said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment. “As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.”

Debuting on June 19, SYFY’s updated visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. “This is a wholesale change, top to bottom, of the way we express ourselves,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital, Entertainment Networks for NBCUniversal Cable Entertainment. “Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint.”
- Press release

NBCUniversal (archive)

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