Thursday, June 1, 2017

Flatter swirl for Ubisoft

Ubisoft is the videogame developer behind popular and wholesome titles such as Assassin's Creed and Far Cry. Yesterday, it revealed a refreshed version of its"swirl" logo.

The logo reflects Ubisoft's activities as a "creator of worlds", into which the swirl is a portal. It has been simplified and scrubbed of its gradients, with a less technically oriented typeface.

The Ubisoft swirl was originally introduced in 2003 as the studio started focusing on more mature and less kid-friendly games. It was designed by French agency Seenk. No word yet on who they worked with for the new version.

Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for. - Ubisoft blog post

Logo history.

Hero image.

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