Monday, June 12, 2017

Fresh face for MDR Sputnik

MDR Sputnik is the youthful radio channel from MDR,the public broadcaster for central eastern Germany. It is apparently a sort of spiritual successor to DT64, the youth radio network in East Germany. On June 3 it launched a new logo, created by Scholz & Friends who also created a full corporate identity programme for all of MDR last year.

Sputnik's logo has taken an evolutionary approach since the network was founded in 1993. This is the first time Sputnik introduces a completely new logo in the form of a face that is said to reflect "young spirit" in the brand.

Previous logo.

Logo evolution.


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