Wednesday, June 14, 2017

FutureBrand gives Chef cream a subtle new hat

Chef is a brand from Italian dairy company Parmalat for cream and various cream-based food products, such as dessert creams and cream sauces. Earlier this year, it was given a new look by FutureBrand Italia.

This is a very subtle update that keeps all essential elements of the previous packaging, but gives them a sophisticated update to infuse additional symbolism.

Previous logo.