Monday, June 12, 2017

Mupy soy drink bags new look from FutureBrand

Mupy is a classic Brazilian soy beverage, introduced to the country in 1977. Last month, a new look for the product was announced, designed by FutureBrand São Paolo.

Mupy is widely known by its plastic bag packaging and FutureBrand took advantage of this by turning the bags into friendly and playful characters. The company was founded by a Japanese immigrant and the packaging is somewhat inspired by a Japanese style of illustration.

Previous logo.

We developed a contemporary identity that could expand the brand to new audiences and territories, while maintaining the nostalgic spirit and open-hearted energy of Mupy.

Returning to the brand’s origins, when Mupy was created by a first generation Japanese immigrant who still serves as the company’s leader. The brand is still guided by the same commitment with quality, healthiness, flavour, and respect - attributes that were at the center of this project.

The happy-go-lucky attitude makes a direct link with people’s childhood memories: inspired by kawaii aesthetics, the classic plastic bags were turned into characters, representing the beverage’s multiple flavors.
- FutureBrand


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