Tuesday, June 27, 2017

Pentagram creates new mark for Flemish broadcaster VRT

VRT (Vlaamse Radio- en Televisieomroeporganisatie) is the public broadcaster for Flanders, the northern half of Belgium. Last week, on June 22 it presented a new corporate identity. According to press release, it was developed by an internal team that collaborated with Pentagram and something called "Mechelse Today".

According to VRT, "the new expressive logo will allow VRT to evolve digitally". The VRT is unusual among the European public broadcasters in that its own brand has mainly been used on a corporate level, with individual channel brands communicating to the public. This will apparently not change.

While the new logo had a sort of official launch last week, it was first adopted back in January for the services VRT nu and VRT NWS. The latest announcement made it official for the entire company.

Previous logo.