Bulletproof rebrands Apetina as cooking cheese

Apetina is a brand of "white cheese", generally of the variety that most people call "feta". It is owned by Arla Foods and sold in several European countries. Last month it launched a refreshed look in the UK, designed by Bulletproof.

Feta cheese is typically seen as a salad cheese, but it can be used for cooking as well, which is highlighted by the new packaging. The word mark was freed from its crescent-circle and simplified to increase its impact. Focus was moved to the diamond in the 'A' which is also used to enclose cooking in progress on the packages.

Trollbäck gives Oxygen true crime look with a twist

Back in May we reported on NBCUniversal introducing a new logo for women's channel Oxygen as part of its transformation into a "true crime" channel. The new logo and accompanying graphics package was designed by New York-based Trollbäck + Company, who recently revealed their participation in this project.

Building on Oxygen's goals and research, the aim of the redesign was to create a "holistic true crime experience" for an engaged audience through graphics that "elevate the network's crime offerings and powerful storytelling across all platforms". The package makes use of crime imagery, starting with the 'crime scene' tape for the logo. But the overall design is more feminine than typical crime branding and takes its inspiration from contemporary news typography.

Logo round-up: June 2017

This is probably the most belated logo round-up ever, considering July is almost over. That's mostly because June was yet another incredibly busy month with well over fifty new logos worthy of inclusion.

Principals create simple identity for Xref

Xref is a tech start-up that makes it easier to check references for potential new hires, thereby speeding up the recruitment process. It was recently given a new brand identity by Principals.

Since Xref simplifies the hiring process, the entire identity programme is built around simplicity. This includes a reduced colour palette dominated by bright green and 'simple' iconic illustrations.

Marvil lays out new symbol for Czech railway track operator SŽDC

SŽDC (short for Správa železniční dopravní cesty) is the state-owned railway infrastructure company in the Czech Republic. Last month, it revealed a new corporate identity which is yet to launch. It was designed by Studio Marvil.

Marvil won the assignment in competition with three other major Czech design studios. Their suggestion replaces a complicated and outdated logo with a simple design featuring a new symbol. It features three tracks that form the letter Ž, which is the first letter in železnice which means railway in Czech.

The rollout will take some time and will apparently not start until 2018.

New logo for Canal Digitaal

Canal Digitaal is the satellite TV platform used in the Netherlands. Last month, on June 20, it introduced a new logo along with some new services.

At the moment, there doesn't appear to be any information available on who conceived the new logo.

Edenred vouches for itself with new identity

Edenred is a French company that calls itself "world leader in transactional solutions", its best known product being the Ticket Restaurant meal vouchers and cards available in many countries under differing names. It was known as Accor Services until 2010 when it was spun off from Accor. Last month, it launched a new visual identity, developed by Paris-based Royalties.

In addition to replacing the old corporate logo, the new mark will also be used for the companies other services including Ticket Restaurant. This makes the company name much more visible to consumers.

The old red dot used by Ticket Restaurant was quite recognised, almost having the status of currency for some people. The new logo takes its inspiration from the old red dot, but makes it more simple and "digital".

Glitchy look for Fox Crime

Fox Crime is a thematic channel from Fox Networks Group devoted to the crime genre, available in several European countries including Italy and Portugal. The Italian channel was recently given a new look by Buenos Aires-based Inland Studios that is due to roll out in other countries.

Staying clear of cliche imagery, the new look has a more conceptual approach to the crime genre based around the idea of "deconstruction". This is manifested through organic dots and line, most importantly a glitch effect that is used for the logo and typography.

Tangram designs Norwegian olive margarine

Olivero is a new margarine from Norwegian food manufacturer Mills that includes butter and olive oil. It launched in March with packaging and identity designed by Oslo-based Tangram Design.

The packaging is alluding to southern Europe, as is appropriate.

Simplicity is key in Saffron's new identity for Openbank

Openbank is a online bank from Spain's Banco Santander group, founded way back in 1995. It operated as somewhat of a sub-brand of Santander until last month, when it launched new corporate identity, developed by Saffron Brand Consultants.

The brand essence has been summed up as "Distinctly Simple", which is what online banking is supposed to be. The bank has discarded the Santander symbol for one of its own, a 'key' monogram made up of the initials O and B.

Loyalkaspar gives Syfy an editorial redesign

Back in May, the Syfy channel announced its completely redesigned logo. At the time we only had the logo itself and a few variations to glance at. The new look launched on June 19, and a few days ago the agency behind the rebrand – Loyalkaspar – also revealed its case study, giving us a complete view.

Where the previous look was bringing Syfy in a more general direction with less emphasis on science fiction, the new package brings the channel back to its roots but tries to also confidently affirm sci-fi as a mainstream genre. This is apparent in the redesigned logo which is more clearly "sci-fi" than its predecessor.

Loyalkaspar's graphics package is "editorial first" with a heavy emphasis on typography, including two custom made typefaces. The type is rigorously applied as part of flexible system that works across many platforms.