Monday, July 31, 2017

Bulletproof rebrands Apetina as cooking cheese


Apetina is a brand of "white cheese", generally of the variety that most people call "feta". It is owned by Arla Foods and sold in several European countries. Last month it launched a refreshed look in the UK, designed by Bulletproof.

Feta cheese is typically seen as a salad cheese, but it can be used for cooking as well, which is highlighted by the new packaging. The word mark was freed from its crescent-circle and simplified to increase its impact. Focus was moved to the diamond in the 'A' which is also used to enclose cooking in progress on the packages.

Previous logo.





Bulletproof

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