Wednesday, July 5, 2017

Simplicity is key in Saffron's new identity for Openbank

Openbank is a online bank from Spain's Banco Santander group, founded way back in 1995. It operated as somewhat of a sub-brand of Santander until last month, when it launched new corporate identity, developed by Saffron Brand Consultants.

The brand essence has been summed up as "Distinctly Simple", which is what online banking is supposed to be. The bank has discarded the Santander symbol for one of its own, a 'key' monogram made up of the initials O and B.

Using the brand initials, we designed a key symbolising openness and opportunity. Combined with its contemporary design, the key has a classic touch, which perfectly supports the concept of distinction Openbank wanted to champion. - Saffron


1 comment:

  1. HECT INDIA is leading Event Management Organizers Company in Delhi, India. We provides all types of event like Press Conference, Sound Renting, Best Exhibition Stall Fabricators design In Delhi and many more call now at +91-9811396302 email at Brand Management Strategies, Brand Process in Delhi Branding Companies, Agency in Delhi