Thursday, August 3, 2017

ArianeGroup launches new brand by Carré Noir

ArianeGroup is a joint venture between Airbus and the French company Safran with activities in aerospace and defence, it's most famous product probably being the Ariane rocket launchers. In was known as Airbus Safran until last May when the name was changed to take advantage of the company's most famous product. The rebranding effort was headed by Carré Noir.

The new identity wants to transform Ariane from a primarily technical and scientific enterprise to a more human one, while conveying the company's mission as "space enablers". This is done through an iconic symbol of space communication, a satellite orbiting a planet, which in this case is one of Ariane's launchers orbiting earth.

Previous logo.

Carré Noir


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